50th Generation

Join the accelerator for purpose-led business

50th Generation accelerates purpose-led products, companies and people. Make money AND meaning.

If you believe that purpose is the source of future profit, we'll help you grow into a ground-breaking company.

50th Generation provides shelter and adventure for companies committed to creating valuable businesses, from which the world also profits.

Start ups: Tap into our purpose-led business growth methodology, intensive founder learning programme, cost-price office space and extraordinary mentor network.

Corporates: Learn how to be fast, lean and purpose-driven. Turn your big company culture on its head and develop the products of the future with our innovation culture accelerator programme.

the team

Carrie Bedingfield 50th Generation
Carrie Bedingfield
Entrepreneur, investor, purpose-led business leader, founder of 50th Generation
Harry Hellyer
Master Coach and strategic business advisor, co-founder of 50th Generation
Richard Stobart
Entrepreneur, founder of Unboxed Consulting, digital product expert, Agile Coach of the Year 2014

the deal for start ups

We offer:

Monthly intensive coaching days

Cost price, flexible office space

A clear, structured growth methodology

Lean start up: get to steady revenue fast

A full mentoring programme

Showcase to consumers and businesses

Credibility as a 50th Generation member

We ask for:

A share in your revenue (3% for the year you’re with us) and equity (5% with a buy-back option)

Your permission to challenge you, love you, encourage you, make you part of our family

Your perseverance – creating a purpose-led business isn’t a straight upwards line on a graph!

Your presence at the monthly training days and regularly in the shared office in Liverpool Street

We're looking for:

A meaningful idea that there is a decent market for which you can access

Evidence that people will pay for or commit their time to your idea

Two of you leading it (or a plan to find another co-conspirator on your idea)

Successful Generation One members

Green Air Cars

Premium, no-carbon airport shuttle company

Doubled in revenue and profit during year in accelerator

Finalist in Shell Springboard competition


Conservation Careers

The largest careers site in the world for jobs in conversation

Has turned the job board model on its head – candidates pay

Master user of lean start up techniques to learn new revenue streams


The Dowsing Sound Collective

New category of music collaboration company

Doubled in size during year in accelerator

New collectives launched in London and Brighton



Thanks! We'll be in touch soon.
Sorry, there was a problem sending your message. Please get in touch with us at carrie@carriebedingfield.com.

50th Generation
17 Blossom Street
London E1 6PL
United Kingdom