50th Generation

Join the accelerator for purpose-led business
50th Generation accelerates purpose-led products, companies and people. Make money AND meaning.
If you believe that purpose is the source of future profit, we'll help you grow into a ground-breaking company.
50th Generation provides shelter and adventure for companies committed to creating valuable businesses, from which the world also profits.
Start ups: Tap into our purpose-led business growth methodology, intensive founder learning programme, cost-price office space and extraordinary mentor network.
Corporates: Learn how to be fast, lean and purpose-driven. Turn your big company culture on its head and develop the products of the future with our innovation culture accelerator programme.
the team



the deal for start ups
Monthly intensive coaching days
Cost price, flexible office space
A clear, structured growth methodology
Lean start up: get to steady revenue fast
A full mentoring programme
Showcase to consumers and businesses
Credibility as a 50th Generation member
A share in your revenue (3% for the year you’re with us) and equity (5% with a buy-back option)
Your permission to challenge you, love you, encourage you, make you part of our family
Your perseverance – creating a purpose-led business isn’t a straight upwards line on a graph!
Your presence at the monthly training days and regularly in the shared office in Liverpool Street
A meaningful idea that there is a decent market for which you can access
Evidence that people will pay for or commit their time to your idea
Two of you leading it (or a plan to find another co-conspirator on your idea)
Successful Generation One members
Premium, no-carbon airport shuttle company
Doubled in revenue and profit during year in accelerator
Finalist in Shell Springboard competition
http://greenaircars.com/
The largest careers site in the world for jobs in conversation
Has turned the job board model on its head – candidates pay
Master user of lean start up techniques to learn new revenue streams
http://www.conservation-careers.com/
New category of music collaboration company
Doubled in size during year in accelerator
New collectives launched in London and Brighton
http://thedowsingsoundcollective.com/